by Reshma Memon Yaqub | Parents Magazine | March 1, 2005

“Increasingly, babies and toddlers are logging more and more time in front of the screen, watching an array of programs and videos created just for them. Officially, the American
Academy of Pediatrics advises against any screen time at all for kids under 2. But a recent study by the organization revealed that the typical 1-year old watches an average of
2.2 hours of television a day.”

“How are all these electronic media affecting babies and toddlers? At this point, there’s little research – and no firm consensus.”

Dr. Michael Rich
, Director of CMCH, says “We don’t have any scientific proof that watching educational media improves babies’ knowledge or abilities. Broadcasters are convinving parents
that if their children aren’t watching these programs, they’re somehow missing out. But that just isn’t the case.”


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