by Barbara Meltz | The Boston Globe | May 2, 2006

“A Boston-based child advocacy group filed a complaint with the Federal Trade Commission yesterday charging the makers of the popular Baby Einstein and Brainy Baby videos with false and deceptive advertising. The complaint says there is no evidence
the programs are educational, despite the claims on their packaging and websites.”

‘It’s unlikely there will ever be definitive research,’ said pediatrician Dr. Michael Rich
, Director of CMCH.

‘It’s unethical,’ he said. ‘What parent would willingly want their child to be part of the experimental group?'”

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