How Do Ads Affect Kids?
Did you ever notice the content of commercials aired during children’s shows? More importantly, how does this excessive amounts of commercialism affect children?
A recent study by Dr. Ariel Chernin, Staff Scientist at CMCH, found that kids who understood the persuasive intent of advertising were no less likely to want to buy the junk-food product advertisers showed them in a TV show than kids who did not know the true purpose of ads.