Should ED Ads Run on Prime Time TV?

In its latest Policy Statement-Children, Adolescents, Substance Abuse, and the Media,  the American Academy of Pediatrics recommends ads for erectile dysfunction drugs (ED) should be confined to after 10 PM in all time zones and should not be overly suggestive. 

CMCH Director, Dr. Michael Rich argues that kids are hearing and absorbing the messages in the ads whether they understand it yet or not, perceiving them to be the norm.