by CBS-4 News | CBS-4 News | October 2, 2006

A study published in the October issue of Pediatrics examined food advertising in 50 hours of television aimed
at preschoolers. Researchers found that most advertisers focused on creating lifelong brand-loyalty rather
than generating immediate sales.

Director of CMCH, Dr. Michael Rich
, was interviewed about this study on CBS-4 News in Boston.

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