The new Kaiser Family Foundation report Generation M2: Media the Lives of 8-to-18-Years-Olds, highlights that media are arguably children’s leading educator.
CMCH Director, Dr. Michael Rich argues that recognizing that children do learn from and are changed by media;
parents, educators and care takers can
improve children’s lives, as they have with seatbelts.
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The new Kaiser Family Foundation report, Generation M2: Media in the Lives of 8- to 18-Year-Oldsfound that  the amount of time young people spend with entertainment media has risen dramatically. The report revealed that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day and media multitasking has become an integral part of their lives.
CMCH Director, Dr. Michael Rich, agrees that media is part of young people’s environment  like the air they breathe and that we need to empower parents and children to be media savvy consumers.
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