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Cartoon Network will launch a new campaign that aims to fight bullying. The campaign is geared toward middle school and it also targets kids who witness bullying, giving them appropriate techniques to intervene.
According to CMCH Senior Scientist, Dr. Ronald Slaby, studies indicate that about 85 percent of bullying incidents are witnessed by bystanders, yet only about one-fifth of the time do the witnesses intervene on behalf of the target. By targeting kids who witness bullying, the campaign will offer these bystanders a range of tactics for confronting the bully or alerting adults.
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