Young people learn By imitation and music videos provide much to imitate. About 75 percent of the 12-19 year old target audience watches MTV, typically for more than six hours each week.”

Dr. Michael Rich, Director of CMCH, conducted a study (published in Pediatrics) of 518 music videos. He found violence “in 15 percent of the segments: a total of 462 stabbings, shootings, kickings, and punchings – or, on average, six violent acts per two- to three- minute video.